Recognised by his peers as a top business improvement adviser in New Zealand, Peter Lawry was called by God, in March 2021, to leave a national franchise and focus specifically on empowering Christian SME businesses internationally – via public speaking, books, support networks, and consulting engagements. Through his company, Business As Mission Ltd, he challenges Christian business owners to radically rethink their ideas about what business is and can be – encouraging them to embrace a completely new foundation.