Marketing expert Steve Pailthorpe recently shared Kingdom insights coupled with the latest marketing know-how, including his powerful 7 Step Marketing Chassis. He was speaking at the KingdomBiz Hub, hosted by Al and Heather Whitmoor-Pryer in the lead-up to the Rediscover Business 2025 Conference.
Steve is the founder and CEO of Iconic Digital, one of Europe’s leading performance marketing agencies. He’s a serial entrepreneur with a passion to see Kingdom leaders thrive in the marketplace.
“Your business isn’t a hobby – it’s a Kingdom assignment,” he says.
At the heart of Steve’s marketing model is one core foundation: your website. This is your digital HQ — the centre from which all marketing flows. Around that core, Steve unpacks his 7 Step Marketing Chassis — a repeatable, scalable system that helps businesses attract, convert and retain customers with precision.
“If they can’t find you, you don’t exist. If they don’t understand you, they won’t buy. If you don’t follow up, they’ll go cold.”
Why does marketing matter in God’s Kingdom?
Marketing isn’t just for big brands or influencers. It’s for every Christian business that wants to make a Kingdom impact. As Steve reminded us, business is a spiritual assignment. It’s not just about making profit, it’s about taking territory, stewarding resources well and reaching people with excellence.
“The kingdoms of this world have become the kingdoms of our Lord and of His Christ, and He shall reign forever and ever.” (Revelation 11:15)
This isn’t simply a spiritual truth, it’s a marketplace strategy. There is no more delay. It’s time for believers to rise in their spheres of influence and bring solutions, value and hope into every sector.
The 7 Step Marketing Chassis
Let’s walk through the seven pillars that form the chassis of Steve’s marketing system. Each one plays a critical role in moving a customer from awareness to loyalty.
1. Search Engine Optimisation (Search Everywhere Optimisation)
SEO isn’t just about Google rankings. It’s about being found wherever people are searching. That includes YouTube, LinkedIn, Amazon and even voice search.
“If they can’t find you, you don’t exist.”
Optimising for search is about visibility. It’s about having the right content in the right place with the right keywords, so your ideal customer can discover you organically.
2. Paid search
Also known as Pay Per Click (PPC), this step focuses on showing up instantly when people search for what you offer. Whether through Google Ads or Microsoft Ads, this is one of the most intent-driven channels.
The key here is knowing your numbers. What’s your cost per lead? What’s your cost per acquisition? If you can buy customers profitably, you’ve got a scalable system.
“Marketing without measurement is like driving with your eyes closed.”
3. Paid social
Unlike paid search, this is about interrupting the scroll. You show up on Facebook, Instagram, LinkedIn, or TikTok with engaging content that grabs attention and drives action.
But here’s the challenge: people on social aren’t searching, they’re relaxing. Your content needs to educate, entertain, or inspire.
“You need to create thumb-stopping content that makes people want to click.”
4. Content marketing
This is the value-add. Your blogs, videos, reels, downloads, lead magnets, podcasts — they all build trust and authority.
Content creates brand fans. And brand fans are gold.
“Businesses with brand fans grow 8.5x faster. In B2B, they generate 7x more value through referrals.”
Content marketing isn’t a one-off blog. It’s an ecosystem that answers your customer’s questions before they even ask.
5. Email automation
Here’s where you nurture leads. Once someone connects with you, you need to guide them on a journey. Email automation helps you do that, without needing to write every message manually.
Use workflows, sequences, and triggers to keep the conversation going.
“You don’t need more leads. You need better follow-up.”
This is where most businesses lose momentum, they don’t follow up. Email bridges the gap between interest and decision.
6. Remarketing and retargeting
Just because someone didn’t buy the first time, doesn’t mean they won’t. Retargeting helps you re-engage people who’ve visited your site or clicked your ads but didn’t convert.
This is one of the most cost-effective ways to get a second (or third) chance.
“It takes 6–8 touchpoints before most people make a decision. Are you still showing up after the first click?”
7. Digital PR
The final pillar is about building credibility and authority beyond your own platforms. That includes guest articles, podcast interviews, influencer collaborations, speaking engagements and third-party media.
It’s about elevating your brand trust. People trust what others say about you more than what you say about yourself.
“When someone googles your name, what do they see? Your reputation is your résumé.”
Marketing with a Kingdom mindset
Steve’s approach isn’t just about mechanics. It’s rooted in a Biblical worldview. “Power without a plan gives you leaks. Anointing without a system stalls.”
Marketing isn’t manipulation, it’s stewardship. God gives us ideas, gifts and vision, but without systems to support them, we fall short of their potential.
“Vision without a chassis will exhaust the driver.”
Steve challenges us to build systems that work while you sleep so your time, team and resources are maximised for Kingdom impact.
The mindset shift
“The biggest gap between success and failure is not talent — it’s mindset.”
Steve also highlights the importance of mindset. Scarcity thinking leads to fear, hoarding and shrinking. Abundance thinking leads to generosity, collaboration and growth.
“Stretch goals should be beyond what you can do on your own. That’s where faith steps in. That’s where God breathes on your systems.
“Faith is taking action on what God gave you.”
From Revelation to execution
Steve ends the session by calling us to move beyond inspiration. Revelation is the spark — but execution is what drives results.
“The Kingdom won’t advance by prayer alone. It’s time to build with strategy and systems.”
The 7 Step Marketing Chassis is a gift to Kingdom entrepreneurs. It’s not just a framework — it’s a roadmap. A way to move from idea to income, from vision to value.
Whether you’re launching a business, growing a ministry, or scaling a movement, this system gives you the traction to get there.
Also read: Kingdom Business: Rise up and take your place: a new call to the Church in the marketplace
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